Square
Cash App
Meta
Instagram
FacebookScoutboard
Live production app
A job search tracker with kanban and table views, ATS detection, and one-click import — built in a weekend using Cursor and Claude.
Read more about ScoutboardHi, I'm Alex 👋
I'm a product designer focused on complex, high-scale products. With experience at Block and Meta, I specialize in translating ambiguous problems into clear, scalable solutions — combining product thinking, experimentation, and execution to move the needle on outcomes that matter.
Selected Work
Meta Commerce: Shops Cart
Meta • 2021–2024
As Design Surface Lead for Commerce Cart, framed key product hypotheses and ran experiments that achieved a 300% lift on one target metric and 24% on another.
300% target lift
24% secondary lift
8.5% AOV lift
Square Online: Buyer Experience
Square/Block • 2024–2025
Led optimization of Cart, Checkout, Customer Accounts, and Square Pay: impacting over 14 million unique buyers and more than $1 billion in gross payment volume.
9% conversion rate
~20% conversion lift
$2m incremental revenue
Cash App: Online Ordering Profiles
Cash App / Block • 2025–Present
Leading the design of Online Ordering Profiles lower funnel experience (Cart, Checkout, Order Confirmation), on Cash App (iOS, Android and Web).
0->1 product
Side projects & prototypes
Future Proof
Email newsletter
A signal-first newsletter for builders and operators—distilling tech, business, money, and health into ideas you can actually use to stay ahead. Send out every Monday.
Visit Future ProofExperience
Block (Square/Cash App)
Apr 2024 – Feb 2026Role
Staff Product Designer, $Profiles/Buyer
Mar 2025 – Feb 2026
Staff Product Designer, Checkout
Apr 2024 – Mar 2025
Key Projects
Square Online Buyer Journey: Cart, Checkout, Customer Accounts, Square Pay optimization across 14M+ buyers and $1B+ GPV.
OOFE: Late-funnel buyer experience for Online Ordering for Everyone, achieving ~20% higher conversion.
AI-Powered Vision: Leading the buyer component of a new AI-powered Square Online experience.
Cash App $Profiles: Leading the checkout experience for Ordering Profiles on Cash App (iOS, Android and Web)
Scope
Meta
May 2021 – Apr 2024Role
Senior Product Designer, Lower Consideration (Shops)
Apr 2023–Apr 2024
Senior Product Designer, Commerce Relevance (Shops)
Apr 2022–Apr 2023
Product Designer, Creators-as-Marketers
May 2021–Apr 2022
Promoted L4→L5 in <1 year
Key Projects
Commerce Cart: Design Surface Lead. 300% lift on target metric, 24% on secondary. Modified design sprint methodology to reduce shipping risk.
Commerce Relevance (Shops): ML-derived signals from the Meta Social Commerce Graph integrated into Facebook & Instagram shopping surfaces.
Creators-as-Marketers: Built 0→1 analytics & payments platform for creator-driven ROAS visibility.
Scope
Ogilvy
Jan 2019 – May 2021Role
Product Designer
Jan 2019 – May 2021
Community Manager, Global XD
Jun 2020 – May 2021
Key Projects
IBM & Wimbledon: Interactive parallax mini-site (UX & Interaction design)
Formula 1: Alexa voice experience, CX journey mapping, accessibility reviews
Nestlé / British Airways: Email decision engineering
American Express: Airport lounge directory UX
Ford: User testing
Scope
Drover
Sep 2016 – Dec 2018Role
Product Designer
Sole UX Designer for 1+ year
Key Projects
B2C Product Launch: Led UX from conception to launch. ~2000 concurrent bookings, usability score 70+.
Design System: Built using Atomic Design principles with Sketch shared libraries and Zeplin handoff.
Design Culture: Mentored junior designers, started “Design Book Club” initiative.
Scope
Skimlinks
Nov 2013 – May 2016Role
Product Manager
Nov 2014 – May 2016
Client Services Sales Ops
Nov 2013 – Nov 2014
Key Projects
Content Intelligence Platform: Front-end product owner of B2B e-commerce intelligence product.
Website Relaunch: Managed skimlinks.com relaunch on time and on budget.
Chrome Extension: Redesigned core UX of Skimlinks Editor based on customer feedback.
Scope
Education
London Business School
Newton Venture Fellow
2021 • Venture Capital
University College London
MSc Technology Entrepreneurship
2013–2015 • Distinction (Dean’s List, ranked 2nd)
Draper University
Entrepreneurship & Innovation
2013 • Silicon Valley
University of York
BSc Accounting, Business Finance & Management
2009–2012
