IS a Staff Product Designer based in Vancouver, cANADA.
Experience
Currently at Square/Block
Currently at Square/Block
Currently at Square/Block
Previously at Meta, Ogilvy, Startups
Previously at Meta, Ogilvy, Startups
Previously at Meta, Ogilvy, Startups
my experience
my experience
my experience
Staff Product Design @ Square/Block (2024-Present)
Over the past year at Square, I’ve driven major improvements across the Square Online buyer journey. From April 2024 to March 2025, I led optimization of Cart, Checkout, Customer Accounts, and Square Pay - impacting over 14 million unique buyers and more than $1 billion in gross payment volume. I also spearheaded the late-funnel buyer experience for OOFE (Online Ordering for Everyone), Square’s streamlined F&B ordering product, ensuring a seamless, end-to-end flow that increased conversion (~20% higher vs. our previous online ordering product) and satisfaction for sellers and buyers alike. Since February 2025, I’ve been leading the buyer component of a new, AI-powered vision for Square Online. In this role, I’ve worked closely with UXR, Engineering, and Product teams to validate that vision, figuring out the underlying systems, frameworks, and scalability requirements. Along the way, I’ve prototyped with tools like Cursor to rapidly iterate on concepts, balancing hands-on “vibe coding” with strategic alignment across the organization to set Square Online up for long-term, AI-driven growth.
Senior Product Design @ Meta (2021-2024)
At Meta, I joined in May 2021 as a Product Designer on the Ads & Business Products team, where I built a 0→1 analytics and payments platform for the Creators-as-Marketers group. Partnering closely with PM, UXR, PMM, and leadership, I defined the MVP and delivered a tool that gave brands clear visibility into their creator-driven ROAS. In April 2022, I was promoted to Senior Product Designer (L4→L5) on the Commerce Relevance (Shops) team, collaborating with Product, Data Science, and Research Science to weave ML-derived signals from the Meta Social Commerce Graph into Facebook and Instagram shopping surfaces, ensuring a seamless integration between technical teams and product owners. Most recently, as Senior Product Designer (L5) and Design Surface Lead for Commerce Cart (April 2023–April 2024), I framed key product hypotheses and ran experiments that achieved a 300% lift on one target metric and 24% on another. I introduced a modified design sprint methodology to reduce shipping risk, drove strategic alignment across multiple partner teams, and earned a “Greatly exceeds expectations” rating in my latest review. Throughout these roles, I’ve balanced hands-on execution with cross-org leadership to shape how millions of users discover, browse, and buy products on Meta’s social platforms.
Product Designer @ Ogilvy (2019-2021)
I was a part of the Experience Design team at international agency, Ogilvy. Selected projects that I led while at this agency: • An interactive parallax mini-site for IBM & Wimbledon (UX & Interaction design) • User testing for Ford • Accessibility reviews for Formula 1, IBM, SMA • Customer experience/journey mapping for Formula 1, ODEON • Email decision engineering for Formula 1, Nestle, British Airways • Alexa voice experience for Formula 1 (Full UCD process) • Chatbot experience for Skoda (Full UCD process) • A smart checklist app for mums and mums-to-be for Nestle (UX & UI) • An airport lounge directory for American Express (UX)
Product Designer @ Drover (2016-2018)
• I oversaw UX, visual, and brand, as well as contributed to the creation of marketing collateral. I was the sole User Experience Designer for over a year, during which I set out and defined the design process within Drover. • I led the user experience of a new B2C product from conception to launch, with almost 2000 concurrent bookings and a web usability score of over 70. • I was the owner of the Design System (using Atomic Design principles), which was shared using Sketch shared libraries with other designers and Zeplin with developers. I created the plan for developer collaboration and hand-off process. • I mentored junior designers, including a visual designer who made the switch into user experience design. • As the team grew, I implemented Abstract to ensure scalability of the Product Design function. • I started an initiative called "Design Book Club," a space for designers to share things that they had learned recently. • I used the full UCD process to create an app to produce inspection reports for cars that were being rented out or returned.
Product Manager @ Skimlinks (2014-2016)
• I was the front-end product owner of a B2B content intelligence product aimed at e-commerce merchants/brands. I worked very closely with the design team to bring customer requirements to life. • I was the analytics lead within the product team for the aforementioned product where I produced weekly performance reports that helped the team understand our users, primarily using KISSmetrics. • I successfully project managed the skimlinks.com website relaunch on time and on budget. • I was the product owner of a Google Chrome extension called Skimlinks Editor - where I listened to customer feedback and alleviated frustration of a previous version by redesigning the core parts of the product.
Founder @ Devmeetdesign.com (2012-2016)
• Solo founder of a website aimed at connecting designers with developers. • Alongside the site, I also ran networking events in London.
Staff Product Design @ Square/Block (2024-Present)
Over the past year at Square, I’ve driven major improvements across the Square Online buyer journey. From April 2024 to March 2025, I led optimization of Cart, Checkout, Customer Accounts, and Square Pay - impacting over 14 million unique buyers and more than $1 billion in gross payment volume. I also spearheaded the late-funnel buyer experience for OOFE (Online Ordering for Everyone), Square’s streamlined F&B ordering product, ensuring a seamless, end-to-end flow that increased conversion (~20% higher vs. our previous online ordering product) and satisfaction for sellers and buyers alike. Since February 2025, I’ve been leading the buyer component of a new, AI-powered vision for Square Online. In this role, I’ve worked closely with UXR, Engineering, and Product teams to validate that vision, figuring out the underlying systems, frameworks, and scalability requirements. Along the way, I’ve prototyped with tools like Cursor to rapidly iterate on concepts, balancing hands-on “vibe coding” with strategic alignment across the organization to set Square Online up for long-term, AI-driven growth.
Senior Product Design @ Meta (2021-2024)
At Meta, I joined in May 2021 as a Product Designer on the Ads & Business Products team, where I built a 0→1 analytics and payments platform for the Creators-as-Marketers group. Partnering closely with PM, UXR, PMM, and leadership, I defined the MVP and delivered a tool that gave brands clear visibility into their creator-driven ROAS. In April 2022, I was promoted to Senior Product Designer (L4→L5) on the Commerce Relevance (Shops) team, collaborating with Product, Data Science, and Research Science to weave ML-derived signals from the Meta Social Commerce Graph into Facebook and Instagram shopping surfaces, ensuring a seamless integration between technical teams and product owners. Most recently, as Senior Product Designer (L5) and Design Surface Lead for Commerce Cart (April 2023–April 2024), I framed key product hypotheses and ran experiments that achieved a 300% lift on one target metric and 24% on another. I introduced a modified design sprint methodology to reduce shipping risk, drove strategic alignment across multiple partner teams, and earned a “Greatly exceeds expectations” rating in my latest review. Throughout these roles, I’ve balanced hands-on execution with cross-org leadership to shape how millions of users discover, browse, and buy products on Meta’s social platforms.
Product Designer @ Ogilvy (2019-2021)
I was a part of the Experience Design team at international agency, Ogilvy. Selected projects that I led while at this agency: • An interactive parallax mini-site for IBM & Wimbledon (UX & Interaction design) • User testing for Ford • Accessibility reviews for Formula 1, IBM, SMA • Customer experience/journey mapping for Formula 1, ODEON • Email decision engineering for Formula 1, Nestle, British Airways • Alexa voice experience for Formula 1 (Full UCD process) • Chatbot experience for Skoda (Full UCD process) • A smart checklist app for mums and mums-to-be for Nestle (UX & UI) • An airport lounge directory for American Express (UX)
Product Designer @ Drover (2016-2018)
• I oversaw UX, visual, and brand, as well as contributed to the creation of marketing collateral. I was the sole User Experience Designer for over a year, during which I set out and defined the design process within Drover. • I led the user experience of a new B2C product from conception to launch, with almost 2000 concurrent bookings and a web usability score of over 70. • I was the owner of the Design System (using Atomic Design principles), which was shared using Sketch shared libraries with other designers and Zeplin with developers. I created the plan for developer collaboration and hand-off process. • I mentored junior designers, including a visual designer who made the switch into user experience design. • As the team grew, I implemented Abstract to ensure scalability of the Product Design function. • I started an initiative called "Design Book Club," a space for designers to share things that they had learned recently. • I used the full UCD process to create an app to produce inspection reports for cars that were being rented out or returned.
Product Manager @ Skimlinks (2014-2016)
• I was the front-end product owner of a B2B content intelligence product aimed at e-commerce merchants/brands. I worked very closely with the design team to bring customer requirements to life. • I was the analytics lead within the product team for the aforementioned product where I produced weekly performance reports that helped the team understand our users, primarily using KISSmetrics. • I successfully project managed the skimlinks.com website relaunch on time and on budget. • I was the product owner of a Google Chrome extension called Skimlinks Editor - where I listened to customer feedback and alleviated frustration of a previous version by redesigning the core parts of the product.
Founder @ Devmeetdesign.com (2012-2016)
• Solo founder of a website aimed at connecting designers with developers. • Alongside the site, I also ran networking events in London.
Staff Product Design @ Square/Block (2024-Present)
Over the past year at Square, I’ve driven major improvements across the Square Online buyer journey. From April 2024 to March 2025, I led optimization of Cart, Checkout, Customer Accounts, and Square Pay - impacting over 14 million unique buyers and more than $1 billion in gross payment volume. I also spearheaded the late-funnel buyer experience for OOFE (Online Ordering for Everyone), Square’s streamlined F&B ordering product, ensuring a seamless, end-to-end flow that increased conversion (~20% higher vs. our previous online ordering product) and satisfaction for sellers and buyers alike. Since February 2025, I’ve been leading the buyer component of a new, AI-powered vision for Square Online. In this role, I’ve worked closely with UXR, Engineering, and Product teams to validate that vision, figuring out the underlying systems, frameworks, and scalability requirements. Along the way, I’ve prototyped with tools like Cursor to rapidly iterate on concepts, balancing hands-on “vibe coding” with strategic alignment across the organization to set Square Online up for long-term, AI-driven growth.
Senior Product Design @ Meta (2021-2024)
At Meta, I joined in May 2021 as a Product Designer on the Ads & Business Products team, where I built a 0→1 analytics and payments platform for the Creators-as-Marketers group. Partnering closely with PM, UXR, PMM, and leadership, I defined the MVP and delivered a tool that gave brands clear visibility into their creator-driven ROAS. In April 2022, I was promoted to Senior Product Designer (L4→L5) on the Commerce Relevance (Shops) team, collaborating with Product, Data Science, and Research Science to weave ML-derived signals from the Meta Social Commerce Graph into Facebook and Instagram shopping surfaces, ensuring a seamless integration between technical teams and product owners. Most recently, as Senior Product Designer (L5) and Design Surface Lead for Commerce Cart (April 2023–April 2024), I framed key product hypotheses and ran experiments that achieved a 300% lift on one target metric and 24% on another. I introduced a modified design sprint methodology to reduce shipping risk, drove strategic alignment across multiple partner teams, and earned a “Greatly exceeds expectations” rating in my latest review. Throughout these roles, I’ve balanced hands-on execution with cross-org leadership to shape how millions of users discover, browse, and buy products on Meta’s social platforms.
Product Designer @ Ogilvy (2019-2021)
I was a part of the Experience Design team at international agency, Ogilvy. Selected projects that I led while at this agency: • An interactive parallax mini-site for IBM & Wimbledon (UX & Interaction design) • User testing for Ford • Accessibility reviews for Formula 1, IBM, SMA • Customer experience/journey mapping for Formula 1, ODEON • Email decision engineering for Formula 1, Nestle, British Airways • Alexa voice experience for Formula 1 (Full UCD process) • Chatbot experience for Skoda (Full UCD process) • A smart checklist app for mums and mums-to-be for Nestle (UX & UI) • An airport lounge directory for American Express (UX)
Product Designer @ Drover (2016-2018)
• I oversaw UX, visual, and brand, as well as contributed to the creation of marketing collateral. I was the sole User Experience Designer for over a year, during which I set out and defined the design process within Drover. • I led the user experience of a new B2C product from conception to launch, with almost 2000 concurrent bookings and a web usability score of over 70. • I was the owner of the Design System (using Atomic Design principles), which was shared using Sketch shared libraries with other designers and Zeplin with developers. I created the plan for developer collaboration and hand-off process. • I mentored junior designers, including a visual designer who made the switch into user experience design. • As the team grew, I implemented Abstract to ensure scalability of the Product Design function. • I started an initiative called "Design Book Club," a space for designers to share things that they had learned recently. • I used the full UCD process to create an app to produce inspection reports for cars that were being rented out or returned.
Product Manager @ Skimlinks (2014-2016)
• I was the front-end product owner of a B2B content intelligence product aimed at e-commerce merchants/brands. I worked very closely with the design team to bring customer requirements to life. • I was the analytics lead within the product team for the aforementioned product where I produced weekly performance reports that helped the team understand our users, primarily using KISSmetrics. • I successfully project managed the skimlinks.com website relaunch on time and on budget. • I was the product owner of a Google Chrome extension called Skimlinks Editor - where I listened to customer feedback and alleviated frustration of a previous version by redesigning the core parts of the product.
Founder @ Devmeetdesign.com (2012-2016)
• Solo founder of a website aimed at connecting designers with developers. • Alongside the site, I also ran networking events in London.